Not just a book, but also a way to help those who fell victim to the 2017 Sonoma County wildfires
Last October I lost my home and offices to the wildfires that raged through Sonoma County. With only seconds of warning, we were forced to flee in the middle of the night with the blazing inferno all around us. Literally when the smoke cleared, 5,300 homes were destroyed, 24 people tragically lost their lives, and thousands have had their lives impacted by the event.
Many of those impacted by the fire do not have the same means and support that my wife and I are fortunate to have. I have decided to donate a portion of my new book’s sales to help in the effort. I have chosen to work with the Sonoma Resilience Fund because of their dedicated focus on the provision of mid- and long-term support, and their track record of being able to direct funds to where they are needed most.
100% of the royalties on all pre-order and first week sales of How Customers Buy…& Why They Don’t will be donated to this charity, and thereafter 25% of royalties from the first printing of the book will be donated to them as well.
A personal thank you from me and I hope you enjoy the book.
Sonoma County, 2018