Join Mary Windishar and Martyn Lewis as they discuss Martyn’s new book, How Customers Buy…& Why They Don’t.
You will hear:
- Why Martyn was motivated to write this book
- The background and research that led up to writing the book
- What the findings in the book mean to the entrepreneur, business executive, sales or marketing professional
- How the concepts in the book have led to significant and sustainable growth for organizations from start ups to industry giants
- Why Martyn is dedicating a portion of royalties of the book to the Sonoma Resilience Fund
CLICK HERE to listen online right now or download audio files to your favorite device to listen offline.