Buying Journey Blog

Outside-In Marketing and Sales
Martyn Lewis

Start Looking from the Outside In

One of our practice areas is the Healthcare industry and we have worked with many companies in the medical device field. I was recently reading a business plan for such a company that’s in the

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Martyn Lewis

The Entrepreneur’s Curse

The entrepreneur can be defined as someone with a vision; someone who is willing to attempt the marshalling of resources that will transform that vision into a viable business reality. At the top of the

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Martyn Lewis

Solving the Wrong Problem

I have found that when companies don’t get the traction they would like to get in their market, most of them start to question their go-to-market approach – their messaging, their positioning. The sales force

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Martyn Lewis

The End of Sales Process

In today’s world, following a sales process is more trouble than its worth. For those who know me, that headline may send you reeling. But before you think that I’m abandoning process, read on. Sales

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