How Customers Buy and Why They Don't book cover

How Customers Buy…
& Why They Don’t

By Martyn R. Lewis

Accelerate your business into the 21st Century with in depth mastery of the Buying Journey DNA with this credible, readable, and applicable introduction to a bold new approach to business development.
Turns out, its not about selling any more. It’s about buying. This book is going to be a seminal work in the evolution of commercial success in the early part of the 21st century.
Scott C. Lewis
CEO Roundtable

Required reading

Destination CRM nominates How Customers Buy… & Why They Don’t as REQUIRED READING and Fupping declares it one of the 31 MUST READ BOOKS for 2019.

Business Entrepreneur & Author

Martyn R. Lewis

Martyn R. Lewis is an acclaimed business professional with a vast background in all aspects of revenue generation. In the mid-90s, he started his own company, Market-Partners Inc. interacting with many clients and most importantly with their customers. He consults globally with start-ups to industry giants and his work has been used across 44 countries in 17 languages impacting over 85,000 sales professionals.

Martyn R. Lewis


From Speeches to Workshops

For organizations that would like to discover more about How Customers Buy…& Why They Don’t and the Outside-In Revenue Generation approach, we offer a series of services.

Partial Royalties donated to charity

100% of the royalties on all pre-order and first week sales were donated to the Sonoma Resilience Fund, and thereafter 25% of royalties from the first printing of the book will be donated to them as well.

Simply put, if you want to be more successful in building your business, read this book.
Tim Hoerr
Tim Hoerr, CEO & Managing Partner
Serra Ventures
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