
How Customers Buy…
& Why They Don’t
By Martyn R. Lewis


Required reading
Destination CRM nominates How Customers Buy… & Why They Don’t as REQUIRED READING and Fupping declares it one of the 31 MUST READ BOOKS for 2019.
Business Entrepreneur & Author
Martyn R. Lewis
Martyn R. Lewis is an acclaimed business professional with a vast background in all aspects of revenue generation. In the mid-90s, he started his own company, Market-Partners Inc. interacting with many clients and most importantly with their customers. He consults globally with start-ups to industry giants and his work has been used across 44 countries in 17 languages impacting over 85,000 sales professionals.

Services
From Speeches to Workshops
For organizations that would like to discover more about How Customers Buy…& Why They Don’t and the Outside-In Revenue Generation approach, we offer a series of services.
Partial Royalties donated to charity
100% of the royalties on all pre-order and first week sales were donated to the Sonoma Resilience Fund, and thereafter 25% of royalties from the first printing of the book will be donated to them as well.
